The analysis takes a really deep look at every single way the business comes into contact (planned or otherwise) with its stakeholders and explores how each interaction impacts the brand.Īll companies know they should pay attention to the biggies: website, marketing collateral, voice mail systems, etc. But it isn’t the fact that it’s closed that bothers me so greatly it’s the lost marketing opportunity to communicate with its customers.Īt Matter, we conduct what I like to call “touch point analysis” for our clients.
I hate those “Sorry, We’re Closed” signs on the doors of businesses-especially on the door of my favorite Portsmouth, NH, ice cream shop.
Is Your “Sorry, We’re Closed” Sign a Lost Marketing Opportunity? By Matter
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